Amazon is a search engine for books. Clear, relevant metadata helps your book appear in front of readers looking for it.
Keywords
Research the phrases readers actually use. KDP lets you add keyword fields — use them for relevant terms that aren't already in your title.
Categories
Choose categories that accurately reflect your book according to KDP's guidelines. Accuracy builds trust and reduces returns.
Description
Open with a compelling hook, keep paragraphs short, and describe your book honestly. Avoid claims you can't support.
Consistency
Keep title, subtitle, series and contributor details consistent across ebook, print and audio editions.
What SEO can't do
Optimization improves relevance and presentation. It cannot guarantee rankings or sales.
Official sources
This article is general information, not legal or financial advice. Platform policies change — please check official sources.